The following blog post was originally published on the 2050 Climate Group website, which can be found here .
It is largely inspired by a talk by George Marshall, and most of the points that I make are in fact his; to find out more about his work check out his organisation Climate Outreach or read his excellent book “Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change”.
“It is such a precious thing, this conference. People who are all passionate about climate change, discussing solutions, research, projects, and policies. Everyone is keen. Everyone is interested. Everyone is buzzing.
It’s a shame that that’s all pretty much restricted to this event though.
When we go home, we go back to the silence on climate change. Most people don’t talk about climate change in their everyday lives. People around us are concerned, but don’t voice it, don’t engage with it, and more often than not don’t see it as an immediate issue that they have to do something about in their own lives, or one that impacts them. It’s in the future, it’s those poor polar bears, it’s in the small island states and in Africa. While this motivates some people to buy clean energy, turn down the heating or vote for greener candidates, most people are more concerned about immediate issues (or ones they perceive as such): getting a job, paying their bills, getting food for your children, getting a mortgage. Climate change is indeed big and bad, but essentially something somewhere else, for somebody else with more time on their hands to do.
One of the things I’ve constantly been impressed with about 2050 Climate Group is how it really addresses this issue, through making climate change relevant for young professionals by bringing it to the sphere where we have to operate in. We might want to do something about climate change, but often focus instead on things that will pay our bills, add experience to our CVs, or build us networks. 2050 fits into that framework. It makes being a part of the global action against climate change useful and fun to us, in our own specific terms, together with other people like us.
Yesterday I attended a talk by George Marshall, and I realised how special and crucial that is. George Marshall is a climate change communicator and the founder of Climate Outreach, a non-profit research organisation supporting those that want to work on climate communications. He stresses that tailoring the message is crucial; too often we use the same polar bear and disaster images, too often the messages are tailored to us who are already keen and identify with the issue, not to those that are not. Especially as we see the global politics reaching points where major countries can elect leaders that don’t believe in climate change, we, as people who know that this should not be a partisan issue, should acknowledge that we have allowed it to become one. There are values that we all hold dear involved in promoting climate change action, but they are not the same values for those on the left, as for those on the centre right, or those in faith communities, or environmental activists, or coal worker communities, or British people or Finnish people or Chinese people. For some it’s a question of justice and planetary environment, and those messages get aired often; for others it’s about fairness, or working together, or bringing the world to balance, preserving our heritage, protecting the world that is a gift from God, or keeping champagne production possible in Champagne. Authenticity is key; we want to see people who are like us, and care about the same things as we do, tell us that we can work together to protect those things. That’s why we can’t leave talking about climate change to environmental activists; their messages are relevant for people like them, but then again, people like them are in most cases already engaged.
Most importantly, these conversations need to happen and continue to happen, outside this bubble. Often they aren’t easy; at least I often inherently assume that no-one else is interested and that I come across as nagging, which is unlikely to be true. We need to create space, and have conversations, and make spaces for conversations that are appealing and create communities. The 2050 Climate Group has provided that for many of us; now we need to continue to spread it out to everyone else.”